Sellr Blog

Social Media Networking

By Adam  |  7 Aug 2015 19:00:00  |  Full article...

For many, social media is a platform on which to promote your business and, it's true, that is one of the many uses that social media has. However, it's not just about promotion and a key part of social media marketing which often gets overlooked is the 'social' side of it. Yes, you can make lots of posts about why your business is good, but you should also be interacting with others. This is a great way to build up the number of your followers, to reach new people

Experimentation in Marketing

By Adam  |  7 Aug 2015 15:00:00  |  Full article...

Some people think of marketing as something you need to do 'by the book' and will do a few generic things (posts on Facebook, the odd tweet, a newsletter) and usually just repeat the same old marketing lines about their business over and over across different platforms. If you’re persistent, this kind of thing can work. It's the standard marketing affair and the sort of thing that people have begun to expect. However, as it is so generic, that also means that it will not

The Human Side of Business

By Adam  |  7 Aug 2015 08:00:00  |  Full article...

If you look across the internet you'll find several eCommerce websites sitting stagnantly in some cold and lonely corner of the internet. If you were to use Sellr and make your own eCommerce website, how could you ever be sure that it wouldn't happen to you as well? Well there's one thing that all of those obscure websites have in common: poor marketing techniques. They're probably on Facebook or Twitter (possibly both, but it's not that common) and you'll see maybe five

Free Stock Photos from PublicDomainPictures.net

By Adam  |  6 Aug 2015 19:00:00  |  Full article...

If you want your website to look attractive, you're going to want to have photographs (and not just photographs of the product either). You can't just do a quick search on Google Images to get your pictures, because you never know what kind of copyright issues surround them. So what can you do? Well, it could be a good idea to take your own pictures; if you have photography skills, you should put them to good use! But not everybody is that good at

External Factors in Business

By Adam  |  6 Aug 2015 15:00:00  |  Full article...

Do you rely heavily on social media marketing? Do you specialise in the kinds of tools which would be used by people hoping to escape from prison? Well, if you did just launch your social media campaign for your prisoner demographic, I've got bad news for you: prisons in Scotland are really coming down on inmates who are using social media. Social media is banned in prisons and so the prisoners are resorting to illegal means to access it, which is why they have to really crack down on

Adding an FAQ Page

By Adam  |  6 Aug 2015 08:00:00  |  Full article...

Frequently Asked Questions (FAQ) pages are very common throughout the internet. When somebody comes across a website for the first time, if they have any uncertainties, the first place they'll go will be a FAQ page which, if it's any good, will have all the answers they need. When a confused customer sees that there is no clear FAQ page they might just abandon the website and never return. This is just one of several reasons that having an FAQ page is a good idea and I shall go over

Paying for Facebook Marketing

By Adam  |  5 Aug 2015 19:00:00  |  Full article...

Social media marketing is one of the best ways to stay in touch with your old customers and to try and reach new customers. Facebook is one of the most popular social media outlets and I can see why you might want to use it. In the past, I wrote a post about how to best use Facebook for social media marketing; you can find that post here, and hopefully it will prove to be quite useful and interesting to you. If you are not hugely familiar with social media marketing, please read that

How Artists Can Make Money From an eCommerce Website

By Adam  |  5 Aug 2015 15:00:00  |  Full article...

Have you ever painted before? Do you dabble with art in your free time? Perhaps it is even your life's passion? If so, wouldn't it be great to be able to make some money from the art that you create? When people think of eCommerce, they probably think of people buying things cheap from one place and then trying to sell them for a profit and while that standard business idea is commonly used for eCommerce businesses, it is also not uncommon for independent artists to make a living off

Common Content Marketing Mistakes

By Adam  |  5 Aug 2015 08:00:00  |  Full article...

Keeping a blog on your eCommerce website (or indeed any kind of website) is a great way to drive traffic. If somebody visits your site and sees an interesting, regularly updated blog, then they may well decide to come back again later to see what else you've had to say. Equally, if you cover a wide range of topics related to the main subject of your website, then when people search for those subjects they'll find you and as those people must clearly be interested in those subjects,

How To Raise Prices Without Losing Customers

By Adam  |  4 Aug 2015 19:00:00  |  Full article...

It's a fact of business that sometimes prices have to come up. Maybe it's down to inflation, maybe you've fallen on harder times or maybe you just want to quit your day job; whatever the reason, if you run an eCommerce business for an extended period of time, it is almost an unavoidable fact that you're going to have to raise the prices at some point. But won't doing this make your customers mad? Maybe even to the extent of them not wanting to do business with

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About the Authors

Angus
Sellr Marketing Expert
Adam
Sellr Content Expert
Simon
Ecommerce Expert
James
Email Marketing Wizard
Georgina
Equestrian Specialist
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