Why You Should Update Your Website

By Adam  |  9 Mar 2016 12:00:00

A lot of people building their eCommerce websites add content to the pages, list their products and then leave it at that. Once the general structure of a website is finished, people will generally only bother to change any of the text on the website if it becomes factually incorrect and, other than that, any new work on the site is likely to be based mainly on new products that come in and so forth. However, it is a good idea to always be updating every aspect of your website and I am going to use this blog post to tell you why.

For an eCommerce website to do well, it needs to have a lot of people coming to it and to have a lot of people coming to it, it needs to rank highly on search engines. How can you get people to come to your site regularly? Well, you need to make sure that it is as optimised for search engines (especially Google) as possible. One thing that Google loves is new content and so making sure your website has a fresh supply of new content would be a good way to get it to rank more highly. However, I appreciate that producing content takes up time and money and so you might not want to do that. Something you might like to do instead is rewriting a sentence or two on your homepage on a regular basis, because then Google will see that as fresh and current and you'll rank more highly. What you should do is make these small changes and then submit it to Google right away so that this is all instantly recognised and you're ranked as highly as possible.

Of course, while that works, the best way to keep your website fresh and updated is by investing time and money into the production of high quality content. Not only will good pieces of unique, well written content look more impressive through the eyes of Google, but customers will like it more as well, as it will give them a good reason to keep coming back to your website. However you decide to go about it, keeping your website constantly updated is important and will do a lot to help more people find your website. But if you don't yet have an eCommerce website, sign up to Sellr now and get started for no cost at all!