Sellr Blog

Benefis of Reporting Industry News

By Adam  |  26 Oct 2016 12:00:00

Reading industry news.

If you're running an eCommerce website, then it would be a good idea for you to keep a blog alongside it. In your website's blog, you should write about a whole range of things, including reports on industry news. This form of content marketing can be very useful and is well worth your time and in today's blog post I shall give you a handy list which covers all the benefits of reporting industry news.

  • It cements you as an expert in your field. If you know everything that's going on in your industry, people will like that.

  • It shows that you are reliable: people are more likely to trust a site if its owners go to the extra length of writing news articles.

  • It gives people a reason to keep coming back.

  • It gives you something to share on social media.

  • It gives you something to include in email newsletters.

  • It can help you rank for your competitors brand terms, as it gives you a natural excuse to mention them.

  • It keeps the site "fresh" in the eyes of search engine algorithms, who can see that the site is being updated.

  • It means that you will keep up with the industry news and potentially gain ideas for the site.

  • It means you don't have to think too hard about ideas for the blog.

  • It means that you will have content which people are actually interested in reading.

  • News articles rank more highly in search engines.

So if you aren't keeping a blog on your eCommerce website, maybe now is the time to start doing so! You don't need to have a creative flare to write news articles, you just need to be articulate and you probably already have that quality, since you are running a business. You can just set up a Google Alert so that you're provided with a constant stream of new ideas or even just do a quick search whenever you need to write something. But if you don't even have an eCommerce website then sign up to Sellr and get started for no cost at all!

 

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Angus
Sellr Marketing Expert
Adam
Sellr Content Expert
Simon
Ecommerce Expert
James
Email Marketing Wizard
Georgina
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