Content Marketing On Other Websites
You may be running a blog on your eCommerce website in order to bring new people to your business. A blog is an effective content marketing tool and I am sure that you are using it to produce high quality content which will bring in lots of people. But is that all you can do in the name of content marketing? A lot of places might have you believe that writing blog posts or articles on your website is the full extent of content marketing, but in this blog post I am going to talk about how you can make your content marketing campaign even more effective.
So what's the next big step for content marketing after you've got your own blog and you're regularly writing for it? Well, once you've been regularly writing for your own website, you could try to look for other websites you could also write for. You see, every new website you write for will be another website which links back to your own; this will increase the SEO rankings of your main website and create another place for people to find out about you. The more different places you write for, the better!
So how do you find new places to write for? Well, actually, it shouldn't be too difficult! If you do a quick Google search you should be able to find out about news outlets in areas related to your business. Approach them via email and ask if they'd be interested in having some content written by you. Don't be vague, pitch an idea to them. Be professional! Many websites, especially smaller scale ones, will welcome some free content on their website. Others, meanwhile, ones with a bigger budget, may even pay you to write for them! Yes, that's right, you could be paid to promote your own website. So look around and see if you can find any websites which you could potentially write for. Of course, this kind of thing can't be obvious marketing; you need to write something interesting and engaging on a subject related to your business, but not directly related to your business. What will bring people to your website will be an 'About the Author' box were you can talk directly about yourself and your business (while providing links).
So I hope that has given you some ideas about branching out with your content marketing! Why not take a look around and see if you can find any suitable places to write for? But if you don't even have an eCommerce website, sign up for Sellr now! It is completely free.
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