Sellr Blog

Increase Your Business Appeal

By Adam  |  3 Sep 2015 19:00:00

When you run an eCommerce website you doubtlessly have a good idea of your target audience. Therefore, it's good to do marketing with your target audience in mind. Having said that, one thing you must never do is assume things about your customers. Maybe you sell military memorabilia and you might write "Alright lads, we've got a new batch of vintage gun replicas in today" on Twitter, assuming that your customers are all male. A female who was interested in buying from you might feel alienated by that. Equally, if you sell classical dresses, you might write "Hey ladies, we've got this stylish new dress in, why not pick it up right away?" which might alienate male customers, because even men like to buy dresses!

 

So, keep your marketing neutral in as many ways as possible. You might write on Facebook "Praise Jesus for another beautiful day" but then what if that puts off your customers who are of another religion or are atheist? Religion, politics, race, sexuality, gender identity and everything else all need to be considered. Be all inclusive with your business. Anyone could be a potential customer for your business and don't you want to have as many customers as possible? Regardless of how you personally feel about these issues, it's best to try and accommodate everybody.

 

So keep that in mind as you get on with your own eCommerce website. Social media and blogging gives your business a voice and it's a good idea to give your business a voice which everybody can enjoy listening to, rather than one which is exclusively aimed at one specific group of people. Hopefully this will help to make your website more appealing to as many people as possible. But if you don't even have an eCommerce website yet, then sign up to Sellr now and create one for no cost at all!

 

 

Blog Search

About the Authors

Angus
Sellr Marketing Expert
Adam
Sellr Content Expert
Simon
Ecommerce Expert
James
Email Marketing Wizard
Georgina
Equestrian Specialist
Sellr

Open your online shop today

Share on Facebook Share on Twitter Share on Google+ Share on Linked In Share on Pinterest Email to a friend More options

Share

Share on Facebook

Facebook

Share on Twitter

Twitter

Share on Google+

Google+

Share on Pinterest

Pinterest

Email to a friend

Email

Share on Linked In

Linked In

Share on Instagram

Instagram

Share on Tumblr

Tumblr

Share on Wordpress

Wordpress

Share on your blog

Re-blog

Close

Send Our Blog Posts To Your Inbox

If you're interested in E-Commerce then enter your name and email address below and we'll let you know when we publish new posts. We blog about all things E-Commerce!
 

 

Online - Start Chat?

Your name *

 

Cancel