It's Christmas Eve! Time sure has flown by; it feels like just yesterday it was the middle of the summer and very soon it will be 2016. Have you experienced a spike in sales over this Christmas season? If so, congratulations! I hope you are able to enjoy the profits. If not, I'm sorry to hear it and now may be the time to reflect on that. Did you do any marketing for Christmas? If not, that is something you should really think about doing next year. Also, keep in mind that the Christmas
On what day are people most likely to make eCommerce purchases? Well, there are lots of days that a customer might be more likely to make a purchase from an eCommerce website and one of those days is their birthday. One of the most commonly given gifts on a birthday is money and since people are not that likely to go to actual shops on their birthday (they probably have other plans) that means they might just head to an eCommerce website instead. When people order things for themselves on their
When somebody dies, you can have their Facebook page turned into a special memorial page. This means that your Facebook page can remain relevant even after you have died. It may be a rather morbid subject, but actually, there are a lot of social media services available for the eventuality of your death. You can write lots of messages to be sent on certain dates or at certain occasions so that you can continue to interact with your family and friends (in a sense) even after you are dead.
Social media marketing can be difficult because it means that you need to be thinking of things to say to your customers on a daily basis; those funny images and witty one-liners all have to come from somewhere! This might seem even harder if you're active on multiple social media outlets. If you're on Twitter, Facebook, Instagram and Pinterest then you might think it would be a lot easier if you just reposted the same images and text on all of your feed; it would save you the time of
When you run a business which has a large internet presence, then there will be times when you need to provide outbound links which will take people to other websites. If you're reporting on a piece of industry news in a blog post and you want to source some facts that you are mentioning, then that would be a time you'd need outbound links. If you've been working with another business, then that is another time that you'd need to provide outbound links. The problem is, that you
About fifteen years ago, if you wanted to know what people most commonly accessed the internet with, it would definitely have been with their home computer. A few years later, this probably would have been laptops. Just recently, the most common thing that people used to access the internet was tablets, but now that has changed once again! According to the most recent study, smartphones are now the most commonly used device for accessing the internet. What can you learn from
If you're somebody who's naturally creative, then you will doubtlessly feel unfulfilled in your life if you're not really given the chance to create anything. The problem is that creative jobs are somewhat harder to come across, so you'll likely have to do something with less creative freedom as your day job. Creativity requires energy and so, if you're spending eight or more hours a day doing generic work, by the time you get home you might just want to sit back and relax,
During December, some businesses say "Merry Christmas" and some businesses say "Happy Holidays" and to a lot of people, it doesn't really make much difference at all. They're just two slightly different phrases which essentially mean the same thing. But to other people there is a huge and significant difference, because there is actually a large ongoing political debate about which phrase is the best to use. If you're not really familiar with it, then
We're now a good half way through December and Christmas is a mere seventeen days away! Christmas is, of course, the season of giving and a lot of charities are very likely to see a large increase in donations during this time of year. It's a time of year when people are more generous with their own money as well as being a time when people are more likely to appreciate the generous actions of others. Have you considered making any charitable donations in the name of your business?
When a business has a jingle, that jingle can often get stuck in your mind for a very long time. If a business gets stuck in somebody's head, then the chances of that person buying from that business are greatly increased. If you need to buy a rather specialised product and have already heard of one of the businesses offering it, they'll be the one you probably turn to. Often it won't even be a conscious thing, but if one business feels more familiar to you in some way (maybe you
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