Is a Google Algorithm Change Coming?
"My name is Google." Anybody who makes their living through running a business is kind of at the mercy of Google. If your money comes exclusively from people visiting your site, other than a few people who may already have you favourited, almost everybody is going to come to you through Google searches. So if the Google algorithm changes, that might mean that your site suddenly doesn't rank quite so well and you might find that you are getting less traffic and making fewer How Do We Read Websites
Reading a website is not like reading a book. Did you know that the average person will only stay on a webpage for about twenty seconds before clicking off it? When monitoring how much traffic your site is receiving, it is elevating to see high numbers. However, it is discomforting to know that a majority of the people aren’t seeing your content. Logically, to sell more products, customers will have to spend more time on your website and the longer they spend there, the more likely Choosing Your Domain
What's your URL? For your eCommerce website to be taken seriously as a professional business, you're going to need to buy your own domain. Sure, you could start out without a domain (for example, when using Sellr FREE) but you should absolutely get yourself a domain eventually. When buying a domain, however, there are a lot of things to take into account, because obviously, a site's URL is very important! So, imagine you've been using a name for your Majestic SEO Tool
There are so many things which effect the SEO of different websites. Obviously, the quality of the site itself, the content on it and the user experience are all large factors which are used to determine whether or not a site is worth ranking highly, but another huge and significant factor is what's going on off site; most significantly, the links that lead back to your site. One of the best tools for analysing the off site factors on a website is Majestic. Majestic is a How to Earn Customer Loyalty
The handshake of trust, People who sell online are nearly always looking for ways to reach new customers, but not enough people are looking to keep their existing customers. If somebody buys something from your site, you've already done everything you can to persuade people to purchase your products - assuming they are happy with the product, why wouldn't they buy things from you in future? You need to do everything you can to ensure that they'll come back whenever they Colour Psychology in Marketing
They all have a use! When designing your eCommerce website or graphics to share on your social media feeds, you are doubtlessly going to want them to encourage as many sales as possible. Obviously, attractive images of your products, great prices and things like that are going to encourage people to make sales, but the colours you use are also going to have a significant impact. Without realising it, different colours bring out different psychological responses from people and being Sharing Other People's Content on Facebook
Great site. Do you struggle to think of ideas about what to share on your Facebook page? I can appreciate that thinking up something fresh and new every day is going to be quite time consuming and also something which is going to require a lot of creative thinking. You need to post regularly, or the Facebook algorithm will cause you to appear less often in people's newsfeeds, so something is always better than nothing. But the good news is, even if you can't think of your own Facebook or Twitter for Business
Which is best? There's only one way to find out. If you picked somebody at random and asked them which two social media networks were the best, they'd probably say Facebook and Twitter - almost everybody knows them! So if you were looking to do some social media marketing, it would be best to use these two sites. But what if you only had time to use one of them? If you're a small business, you might be running everything yourself and social media marketing takes time! It Finding a Gap in the Market
Time to get started. The internet is huge and there's a lot of money to be made on it. If you've decided that you want to start an eCommerce website - good idea. The eCommerce industry is growing every day and more and more people are making money from it. Running your own website leaves you in control of everything you do, but you can't just make a website, sell any random products and then live off of it! You need to plan everything out perfectly and you need to find the The Effect of a Google Penalty
Don't get a clamp on the wheels of your website! If you make a living from the internet, a Google penalty is one of the worst things which can happen to you. If Google issues you a penalty, your site will be removed from the rankings of search results; people who have your site favourited would still be able to find you following a penalty, but traffic to your site will be cut right down and unless you are exceptionally good at social media marketing, you're most likely to see an |
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