Sellr Blog

Imitating Big Brands

By Adam  |  27 Jun 2016 12:00:00  |  Full article...

One is you, one is your competitor. When you're a small independent business selling through an eCommerce website, one difficulty you may face is persuading people that you're a company worth buying from. As much as people may be attracted to the idea of supporting small, independent businesses, they're also quite comfortable with big brands as they know exactly what they're getting from them and buying from somebody else is often viewed as quite a risk!   One

Keyword Stuffing

By Adam  |  24 Jun 2016 12:00:00  |  Full article...

When writing the content for any website, eCommerce or otherwise, you're going to want to include relevant keywords. If you sprinkle a few keywords throughout the content on your homepage, then this will show search engines that your website is somehow connected to those words and then factors it in to how well you rank when people search for those search terms (and similar ones too.) But if you take this method too far, that's called keyword stuffing and is actually going to be

Moz - A Fantastic SEO Resource

By Adam  |  24 Jun 2016 12:00:00  |  Full article...

The classic Moz logo. SEO - how much do you know about it? Well, it's an ever-evolving field and so if you think you know everything, it will never be for long! Plus, while many aspects of SEO are things which are fairly logical and basic, there are a lot of things which are very complex and technical, things which you'd never manage without a hefty dose of research. When it comes to SEO research, Moz is one of the best websites to turn to.   So what makes Moz so

Is Your Site Static

By Adam  |  22 Jun 2016 12:00:00  |  Full article...

Do you think your website is static? Sure it might have flashy graphics and videos and images on it, but it could still, ultimately, be very static. How often do you add new content to your site? This is a very important factor for search engine algorithms because if they don't see anything added to a site in quite a long period of time, they'll see this as an indicator that a site may have been abandoned, or at least, that it's a site whose owners don't put much effort into it.

Microsoft Buys LinkedIn

By Adam  |  20 Jun 2016 12:00:00  |  Full article...

In an unexpected turn of events, Microsoft has purchased the professional networking site, LinkedIn for an enormous $26 billion! What makes this especially interesting is the fact they are paying in cash and also that this means that they are essentially paying over $60 for each individual profile – but it is all of the profiles (and the information which can be gained from each one) which is actually what has given LinkedIn that value. All the data that Microsoft obtains about people in

How to Check if Your Site Has Been Indexed by Google

By Adam  |  17 Jun 2016 12:00:00  |  Full article...

This person knows how to click "search" When you're doing content marketing you are doubtlessly going to be writing lots of new blog posts for your eCommerce websites and each new blog is a new page. Content marketing can be very effective indeed, but if your new pages aren't getting indexed by Google, then they're not going to come up in searches and you'll find that they're a lot less effective than they could have been.   So how can you be sure

Google Rules

By Adam  |  15 Jun 2016 12:00:00  |  Full article...

Whoogle? Yoogle. Owners or eCommerce websites are dependent upon Google, because Google is the search engine which most people use and the main way that anybody is going to find your site in the first place. The title of the post doesn't mean "Google Rules" as in "they're the best" (although they are doing the best in the search engine world), rather it refers to the rules that they expect all websites to adhere to - if you break these rules then you may be

Adding Captions to Images

By Adam  |  13 Jun 2016 12:00:00  |  Full article...

He's happy with the benefits of captions Sellr users will be delighted to hear that we have improved our blogging feature and added the ability for users to add captions to images. We're always striving to make our service as beneficial to users as possible and adding caption functionality seemed like a logical step. All you have to do, when adding an image, is tick a box which indicates that you would like to add a caption to an image and that's that! It's a nice and

Perfecting Your User Experience

By Adam  |  10 Jun 2016 12:00:00  |  Full article...

A lot of online businesses tend to focus solely on their products and give little thought to the user experience on their eCommerce website. There's a mentality of "If my product is really good, I don't need to worry too much about the site" but this is a pure untruth. While having a worthwhile product with a good, unique selling point is very important, the importance of perfecting your user experience also cannot be understated.   Try looking at your site from

Do Outbound Links Damage Rankings

By Adam  |  8 Jun 2016 12:00:00  |  Full article...

When people are doing content marketing, they're often a little concerned about including links to other sites in their content. A lot of people believe that search engines work like this: every site has a certain value and when it links to another site it is giving them some of its value and, therefore, decreasing its own value. Because of this, some people do not like to link to other sites unless they know that they can get a link back from the site that they linked

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