The Risks of SEO
Everybody with a website, and especially those with an eCommerce website should be doing all they can to optimise their site for search engines. But is it always a good thing? Well, yes, when you do your SEO properly it can be a good way for you to increase your search rankings and also to improve the user experience on your site, but when done badly, the ultimate effect can be very different. Google is the search engine that most people are concerned about (because it's the Try This Grammar Quiz
If you're doing content marketing, then you want to be sure that you are good at spelling and grammar. Any kind of content with poor spelling and grammar in it could make potential customers view a business negatively and maybe even make them decide that they don't want to buy anything: poor spelling and grammar is often seen as an indicator of an unreliable site. Not only will it look bad to human beings visiting your site, but also to the Google spiders that are crawling it. They can What Happened to My Blog Guest
If you've ever wondered whatever happened to My Blog Guest, you've come to the right place. My Blog Guest was a website designed for content marketing: writers would post pieces of content, business owners could come and look for content and many nice combinations were made. There were also lots of links built up to and from My Blog Guest and it was a service which was valued very highly by those in the internet world: it was good for SEO, presented good opportunities for writers and Understanding How Google Works
Anybody running an eCommerce website will be keen to optimise their site for search engines because good SEO can be the difference between getting lots of traffic and getting almost none. For most people, SEO should really be called GSEO because most people really main "Google search engine optimisation" as that is the search engine on which most internet searches are done. So for those hoping to gain a better understanding of Google, I'd like to draw your attention to Matt Get Content Ideas from Answer the Public
When you write pieces of content, one thing you have to be sure of is that you are writing things that people actually want to read. If you write a post about how amazing your business is, you're not likely to get people that excited about it, because nobody is going to be interested in reading a very obviously sales-oriented piece. But loads and loads of content is consumed every single day and you need to make sure that your content is the content that people want. To help you Free Keyword Density Analyzer Tool from SEO Book
When you do content marketing, you may well be writing your pieces in a way that ensures that they have certain keyword densities. Perhaps there's a certain word or phrase which you'd really like to rank in search engines for - in which case you'll repeat it throughout the text so that it recurs around 2% of the time. Keyword densities aren't a thing you definitely have to adhere to (sometimes it's best to just write perfectly naturally) but it's the kind of thing that Social Media IdentityTheft
One thing which a surprisingly large number of businesses do is put a links to social media accounts which don't actually exist on their home page. For example, an eCommerce website might have links to a Facebook and Twitter account, even though they don't actually have profiles on either one. Why would they do this? Well, the most likely explanation is that they assume that people will never check the pages to confirm that they exist, and just take their word that they are there and be What is Outreach?
Outreach is a very good method for improving your rankings on search engines - you may have heard that quite a few times, but what exactly is outreach? Well, if it's not a concept you're familiar with, don't worry because in today's blog post I am going to provide a useful introduction to the idea of outreach. It's an extension of content marketing and so if you don't do any content marketing, you'll struggle to do outreach, but if you do, you're in the Free Stock Images from Pexels
Free stock images are something which anybody with a website is likely to need at some point: sure, it is often better to take your own photographs (or to hire your own photographer), but this isn’t always possible. For new and small businesses especially, free stock images can be very important because they're often bound by more limiting budgets. The problem is that finding free stock images can often be quite tricky, especially if you're looking for something substantial! If Perfecting Your Elevator Pitch
One thing that business owners (especially owners of smaller businesses) should be familiar with, is the concept of an "elevator pitch." Don't worry if you don't know what that is (those who are new to the business world are not too likely to) as I am going to explain in today's blog post, as well as giving advice on how to perfect your own elevator pitch. It's a small thing, but it might just come in handy for you at some point. An elevator pitch is a |
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