Sellr Blog

Email Marketing Guide

By Angus  |  2 Apr 2015 16:00:00  |  Full article...

As an ecommerce business owner it is highly likely that you view email marketing as a key tool for generating inquiries and sales. This is of course correct, however in reality most merchants do not maximise the potential of this channel, so in this post I want to discuss some email marketing best practices that WILL improve the success of your campaigns.   Building up an email list Before any email marketing campaign can commence we are first going to need a list of contacts. For

Marketing My Website

By Angus  |  27 Mar 2015 14:00:00  |  Full article...

Whilst digital marketing when done correctly, can be a highly efficient way of generating business, the high cost of advertising with AdWords and Facebook and the relatively long payback period for SEO efforts can tempt some merchants to undertake traditional offline marketing methods as a way of gaining exposure for their business and boosting sales. I have discussed the details of various online marketing methods in previous posts, so this post is for merchants who have found their digital

Grow Your Ecommerce Business

By Angus  |  13 Mar 2015 17:00:00  |  Full article...

Following on from last week’s post, (which I hope provided a useful overview of the potential routes to market when starting out in ecommerce), some readers may have noticed one key consideration missing. That is of course, the question of “how will I compete in my market?” The reason for this is that such a fundamental and potentially open ended question deserves its own in depth analysis. I will start by stating that you will find it hugely beneficial if you decide on how

Ecommerce Business Model

By Angus  |  6 Mar 2015 16:00:00  |  Full article...

This post is aimed at those with a complete blank slate as far as their ecommerce venture is concerned. At this stage your opportunities are essentially limitless, although it is likely that you will have a certain amount of preconceived ideas based on your interests and experience.    Because the choices made here will be crucial in determining the success of your business, the aim of this post is essentially to cover the range of potential business models, some which you may not

Interpreting Google Analytics

By Angus  |  27 Feb 2015 10:00:00  |  Full article...

In this post I will assume that you have already set up Google Analytics and added at least one goal to your website, (read this post if you haven’t). Realistically you will need to wait a little while in order to collect enough data to be able to make meaningful interpretations.  Once you feel like you have reached this stage, the aim of this post is to show you how to get the most out of your analytics account by effectively interpreting this data to guide decisions regarding

Google Analytics

By Angus  |  19 Feb 2015 15:00:00  |  Full article...

The key to growing your ecommerce business is to be continually optimizing your website and marketing; however it is surprising how many merchants still don’t make use of the free tools that are available to help you achieve this. Google Analytics is one of these tools that you should definitely be using to gain insight into how prospects interact with your website.  In this post I am going to run through the steps to getting started with Google Analytics. In my next post I

Mobile Website

By Angus  |  17 Feb 2015 12:00:00  |  Full article...

Mobile Website Design Tips   (Please note that for this article I am using the term “mobile” as a proxy for Smartphone. Tablets should be considered a distinct category, however in terms of both user behaviours and conversion rates they have far more in common with desktop / laptop. As a result, Sellr is designed to always show tablet users the primary website optimized for the screen size of the viewer’s device).   A key finding from Smart Insights

Importing Products Into Sellr

By Angus  |  5 Feb 2015 10:00:00  |  Full article...

When I speak with merchants who are interested in opening a new website with Sellr, one of the biggest concerns that I regularly hear regards the perceived level of time and effort involved in re-listing their products on our platform. Some businesses have spent such a long time adding products to their existing website that owners I’ve spoken to feel that they are essentially tied in, unable to feasibly dedicate the time to do it all again. This is a very understandable concern and

How To Launch An Ecommerce Business

By Angus  |  28 Jan 2015 10:00:00  |  Full article...

One of the biggest myths when it comes to launching an ecommerce business is the assumption that, if you have a quality in-demand product and a well-designed website, that customers will come in their droves. Whilst these points are both crucial, a low quality product will always damage success in the long run and an unimpressive website will have prospects looking elsewhere, the most important factor in getting your ecommerce venture off to a bright start is ensuring that you are showcasing

Shipping Ecommerce Orders

By Angus  |  2 Jan 2015 16:00:00  |  Full article...

Order fulfilment is rarely the first thing merchants consider when starting a new ecommerce venture, but arguably it should be as it’s something that can have a significant impact on your profit margins and your customers’ experience. This post is intended to highlight what you should consider when developing of a cost effective shipping strategy that works for your business.   Marketing & Order Fulfilment Developing a great ecommerce shipping strategy is about

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About the Authors

Angus
Sellr Marketing Expert
Adam
Sellr Content Expert
Simon
Ecommerce Expert
James
Email Marketing Wizard
Georgina
Equestrian Specialist
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