Owners or eCommerce websites are dependent upon Google, because Google is the search engine which most people use and the main way that anybody is going to find your site in the first place. The title of the post doesn't mean "Google Rules" as in "they're the best" (although they are doing the best in the search engine world), rather it refers to the rules that they expect all websites to adhere to - if you break these rules then you may be penalised by Google, which can be very damaging.
So I hope that gives you a good idea of how you can be a good, respectable citizen in Google Street. If you ever get penalised, your site could just stop coming up on searches altogether - this could lose your eCommerce website loads of money! But if you don't even have an eCommerce website yet, then sign up to Sellr now and get started for no cost at all.
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