How to Prepare a Business for Christmas

By Adam  |  13 Sep 2015 12:00:00

In the world of business, Christmas starts in September. Do you have your Christmas plans ready yet? If not, you really need to start thinking about what you're going to be doing over the festive season. Of course, I don't want to worry you; it's not too late to get started and you can still get everything ready before December arrives, but it is just better to start the preparation sooner rather than later; a case of being safe rather than sorry.

But, anyway, what can you do to prepare yourself for the most wonderful time of the year? Well, the first thing you need to bear in mind is that you are likely to be making a larger number of sales than you normally would. More sales will entail more work; maybe you'll have to be producing more products or making more incoming orders, maybe you'll simply have to be sending more things off, either way, more work is more work. More customers also means that your customer support team is going to have to do a lot more work to keep everybody happy and poor customer support stands the risk of turning somebody off a business permanently. So the key thing here is to consider hiring some temporary staff who will be able to help with the work over the Christmas period. You might think that your kind of product isn't the kind of thing that people buy at Christmas, but you can never be sure! People buy more of almost everything at Christmas.

You might also like to consider offering some seasonal sales or promotions at this time of year. As you're already going to get a lot of extra customers, you could use this as a chance to get rid of a product that you've been having trouble selling by including it in a Christmas sale. It also wouldn't hurt to give your website a little bit of a touch up so that it has more of a wintery design. This is the kind of thing you can get people excited about and which will encourage customers to look around the site to find out what has changed. You may even like to offer some new seasonal products over this time period.

These are just a small few ideas about how to prepare your business for Christmas, but I hope this has shown you that you need to be thinking about this already. If you don't have an eCommerce business yet, but you think the Christmas season would be a good time to get off to a strong start, then why not sign up to Sellr? For no cost at all we'll give you all the tools you need to start your own online shop!