Perfecting Your User Experience

By Adam  |  10 Jun 2016 12:00:00

A lot of online businesses tend to focus solely on their products and give little thought to the user experience on their eCommerce website. There's a mentality of "If my product is really good, I don't need to worry too much about the site" but this is a pure untruth. While having a worthwhile product with a good, unique selling point is very important, the importance of perfecting your user experience also cannot be understated.

Try looking at your site from the point of view of somebody who has never heard of you before and who doesn't know much about the site. Are there clear descriptions of what the products are? Is it easy to find the pricing and shipping information? Can contact details be found quickly and easily? Is there a FAQ page for those who are still confused? Clear and useful images? An easy to navigate structure? A blog for people who want to learn more? And an easy place to sign up for your newsletter? These are just a few of the questions you should be asking yourself, as these are all things you need to be doing.

If a customer comes onto your eCommerce website and finds it confusing or thinks that it looks ugly and unprofessional, they'll probably just leave. It won't matter if your product is amazing, because nobody will ever find out. What's more is that the factors needed to ensure that a website has a good user experience will also be the same sort of things which help websites to rank more highly in search engines, so it's a win-win situation! But if you don't even have an eCommerce website yet, then sign up to Sellr now and get started without spending a thing.