The Pros and Cons of Using Google AdSense on Your eCommerce Website

By Adam  |  6 Jul 2015 07:00:00

Making money from your eCommerce website isn't always going to be easy. Don't get me wrong, it's a very viable source of income and a growing industry, but you can't expect to be an instant success. In this blog post, I'm going to talk a little about the pros and cons of Google AdSense which can be used to help you earn a little more money through advertisement

Do you ever have days where you look at Google Analytics (or whatever else you use to monitor the traffic on your website) and see that you've had a lot of people visit the site, but nobody's made a purchase? If so, you might think to turn to Google AdSense. Google AdSense gives you a way to make money from your website without actually having to put any towards it yourself. What it does is put advertisements around your website and then every time somebody clicks on one of them, you will earn a small amount of money. You shouldn't plan to depend entirely on this advertisement money, but it still might be something for you to consider.

Having said that, there is a definite risk when it comes to using Google AdSense on an eCommerce website. Google AdSense does not post just any advertisements, it posts things that it thinks your customers are most likely to enjoy. Every customer who comes to your website will see different advertisements, because it tailors the adverts to what it thinks the customers will like... but what the customers like is you, so the adverts may well be for other websites with similar things on them. In other words; you might end up advertising your rivals on your website, which could then lead to the customers preferring your rivals over you. Of course, it won't necessarily happen, but if there's another business you know of, which is able to offer the same kind of things for cheap prices which you can't afford, do you want to risk promoting them on your site?

In the end, it's down to you. On the one hand, Google AdSense could provide you with a nice bit of extra money, on the other it might show your customers that there are other options available and encourage them to go elsewhere. Do some research before you make a decision; are you likely to make that much money from it? Do enough people visit your website that a lot of them would click on adverts? Are there many rival businesses which pose a big threat to you? How useful would the AdSense money be? These are the questions you need to ask yourself.

So, if you were thinking about using Google AdSense, hopefully this blog post has helped you to decide one way or another. If you've not even set up your eCommerce website yet, sign up for Sellr and get started right away! It is completely free.

So, if you were thinking about using Google AdSense, hopefully this blog post has helped you to decide one way or another. If you've not even set up your eCommerce website yet, sign up for Sellr and get started right away! It is completely free.