What is a Blog?

By Adam  |  9 Sep 2015 08:00:00

In today's internet world a large number of businesses keep blogs on their websites. Blogs are the key to a successful content marketing strategy. This is a blog post on a blog. But I know some of you may ask "What is a blog?" and while the answer to that question might seem quite obvious to some of you, not everybody has the same level of computer experience and that certainly doesn't mean they don't have a high level intelligence. Maybe your business has been offline for years and you're taking your first steps into the online world, maybe this is a brand new venture and you've simply not had the chance to become fully acquainted with all the intricacies of the world wide web. If that is the case, this blog post will stand as an introduction to the concept.

To put it quite simply, a blog is a place to post your own little articles. The average length is 500 to 1,000 words and, unlike articles in a magazine, it's appropriate to write shorter more informal pieces in a blog sometimes. The names of the things you write in a blog are usually either 'blog posts', 'blog entries' or 'articles' and the terminology you use is really down to you. Blogs are used by an enormous range of people; from teenagers who want to use it as a kind of electronic diary, to businesses who want to use it as a way to keep people coming back to their website.

So how does a blog keep people coming back to your website? Well, you see, when you've got a regular supply of interesting posts on your site people are going to enjoy reading them and will come back for more of them. These posts can be entertaining, informative, thought provoking or anything else that will be of interest to customers; just write anything which will keep them hooked. A blog won't just keep people coming back either, it will help people to find your blog for the first time. Blog posts are good for search engine optimisation (SEO); when you cover a range of subjects which are related to your core product, then when people search for those related subjects they'll find you! The more searches you come up in, the more people will find you and the people who find you are likely to be potential customers.

So I hope this has been a good introduction to blogs and the value of blogging! Sellr gives you all the tools you need to start your own blog; whether it's to be used in conjunction with an eCommerce website or whether it's going to be used on its own. So if you do want an eCommerce website with blogging capabilities or even if you would just like to start a blog, then why not sign up for Sellr now? It is completely free to do so!