Acquiring Additional Domains

By Adam  |  6 Apr 2016 12:00:00

Imagine you're in a position where your eCommerce website is doing quite well and you're living comfortably on the profits (well, maybe you don't have to imagine it, maybe it's a reality!) In that situation, you may well be thinking of ways that you can expand your business even further. How could you get even more customers and make even more sales? Well, one thing you might like to think about is buying another domain.

"Why would I buy another domain?" I hear you say, "what a stupid blog post." But actually, buying another domain (specifically an expired domain) can be a good way to improve the authority of your site. If you're someone who sells parsnips, maybe your website is called Parsnips Shop and your domain is www.ParsnipsShop.com... but then maybe years ago there was a very popular parsnips website using the domain www.Parsnips.com. It would have had excellent authority and ranked very highly, only for it to have fallen into disuse over the years. If you were to purchase it and then set it up as a redirect to your site, or to fill it with good quality content which linked to your main site, it would help to improve your own rankings significantly.

Of course, domains aren't cheap and this is quite an advanced strategy, so you have to be sure you know what you're doing. You don't want to end up paying for something which won't benefit you in any way! Speak to a professional if this is something you're interested in doing but which you aren't completely sure about. When done properly, this can be an excellent way for you to boost the search engine rankings of your eCommerce website. But if you don't even have an eCommerce website yet, then sign up to Sellr now and get started for no cost at all!