Sellr Blog

Back to University Promotions

By Adam  |  5 Oct 2016 12:00:00

 A poor student looking online for deals.

In the run up to September, businesses are all thinking of "Back to School" sales and how they can make their products things which parents will need to buy their children before they go back to school after the summer holidays, but not quite enough fuss is made over university students starting their term in late September/early October. If you sell anything which university students may find useful, this is definitely something you should try to draw attention to at this point in the year.


Students are a group of people who generally do not have very much money: their schedule for study and classes will likely take up the majority of their time and leave them without much time in which to get a job and make some additional money. They have to depend on student loans and these won't really allow for much spending on luxuries - as such, they always have to go for the cheapest options available to them. If you can cement yourself as a business offering some of the best student supplies (be they household or academic) then you could really see a boost in sales during these months. You could potentially start to offer some kind of student discounts (which they would doubtlessly appreciate) or you could offer special reductions on student related goods and just enjoy the increase in sales which follows.


There are thousands of businesses out there and the ones which do the best are going to be the ones that try the hardest to target groups who have a specific need - students at the start of a new year at university are perfect examples. You always need to be aware of what's going on in the world at large and thinking about the different ways that you as a business can provide people with the things that they need - if you sit static and unchanging, never offering anything to tie into the world around you, you will find it hard for your eCommerce website to be successful. But if you don't even have an eCommerce website yet, then sign up to Sellr now and get started for no cost at all!


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