If somebody makes a large donation to charity, it's generally viewed as a negative thing if they then always tell people about it. "They don't care about that charity," people might think to themselves, "all they care about is their ego!" and, in a way, you can understand why people might think that. You can also understand, therefore, why it might be that someone who cut their business's budget for the year so that they could donate a large sum to charity, would think that it was best not to tell anyone about that due to fears of seeming egotistical. But that's not the case!
You should be proud of your business and all the good that it does. With the example of donating to charity in the name of your business, it is very important that you tell your customers. Why? Well, it shows them that if they buy products from you, their money is going towards good causes! It will make existing customers proud that they chose you and it will give potential customers even more of a reason to buy from you. Plus, writing about such things provides you with perfect material for your content marketing, so these are exactly the kinds of things you should be sharing.
But, of course, it's not just purely altruistic things like giving to charity that you should be proud of. Be proud of every good aspect of your business and be sure that the information surrounding it is easily available online! Are you the only person in your country to provide the service you do? Tell everyone. Are you especially conscious of the environment? Tell everyone. Are you the cheapest provider of your particular product or service? Tell everyone! You really shouldn't be afraid to highlight what it is that makes your business so strong because these are the facts that will bring you new customers.
So, take pride in your business! Let the world know why it is good and hopefully you will see an increase in sales. But if you've not even started your eCommerce website yet, sign up to Sellr now! It is completely free.
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