Content Marketing on Holidays

By Adam  |  10 Aug 2015 09:00:00

Content marketing is one of the most effective ways to reach new people over the internet. If you're providing regular, interesting, informative and even funny content on subjects related to your business, when your potential customers search for the things they're interested in or looking for they'll find your blog where you've covered everything! But the problem is that a regular stream of fresh content is tricky to produce. Thinking up new content on a regular basis for an indefinite period of time seems like a daunting task, but worry not, ideas can stem for anywhere and you'll soon find that it becomes your second nature to always be thinking about content.

The Content Market Ear is a content marketer (heh) and, it being the middle of the summer, it recently decided it would take a nice holiday. It had a lovely time and the experience was really refreshing. Of course, being a Content Market Ear it never really stopped listening out for the sources of new content, and it found some even during its luxurious break, without it ever feeling like it had brought its work on holiday with it. While in another country, it came across all kinds of things that it didn't usually encounter; things which gave it interesting perspectives on its business and its products. Things which gave it lots to write about for its content marketing! Then, when it got home, it got right back on with that content marketing; producing content which was hugely appreciated by its customers.

The point of that is that ideas for your content marketing can come from anywhere. If you have been on holiday recently or are going to take a holiday soon be conscious of how aspects of that other culture will affect your own ideas; did you think of a way that your product could be used there but not here? Did you see a new, similar product which you'd like to start selling? Did you realise that your product seems to be completely unknown there? All of these reflections can lead to interesting pieces of content and, not only that, but you might find ideas for how to enhance your business, a new marketing angle to take or a new a product to provide. Going on holiday is great because it gives you time to relax, but it also stands to bring you new ideas. You’re on the internet which is part of a global community and taking a holiday abroad will help you to gain more of a global perspective.

Of course, not everybody has time to manage their own content marketing, and if that is the case then perhaps you will be interested in Click Booster who will handle it all for you. You can provide as much or as little input as you like and they'll give you what you need! Content marketing is very important, so if you don't have the time, you really should consider Click Booster. And if you don't even have an eCommerce website yet (but want one) sign up for Sellr now! It is completely free. In fact, sign up to Sellr even if you'd just like to start a blog! We also have an extremely useful blog creation tool. Whatever you want to make, we hope we can help.