Google's URL Shortener
When doing marketing over Twitter, one thing which a lot of people grapple with is their very restrictive character limit. On the one hand, this stops people from waffling on, brings them straight to the point and helps to make tweets nice and punchy. On the other hand, this has some frustrating set backs; not only do images take up large portions of the character limit (for some bizarre reason) but it's also rather difficult to share URLs, which can often be very long.
There are several ways to get around the URL issue on Twitter and one of them is the Google URL Shortener. This very handy tool is very simple to use, you just paste your URL and you are then given a much shorter URL to use in its place. Not only does it make link sharing on Twitter so much easier (and if you're not sharing links your social media marketing will be a lot less effective) but it can also come in handy for other things too - perhaps you want to include a URL in an email, but the full thing makes it look ugly and unprofessional. The Google URL Shortener just helps to make URL's shorter for all purposes and will doubtlessly be handy for anybody who does social media marketing (and anybody with an eCommerce website should be doing so.) It will also come in handy for any times that you might like to disguise a URL for marketing purposes, not that you'd be doing anything sinister of course, but there are certain things customers will just instinctively avoid.
Hopefully this is a helpful piece of information for you. Managing all the different aspects of an online business is difficult, but there are a lot of free tools available to help make your job a little easier. So hopefully this will help to make the marketing of your eCommerce website just a little easier, but if you don't yet have an eCommerce website then sign up to Sellr and get started for no cost at all!
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