How Testimonials Can Boost Your Business

By Adam  |  20 Aug 2015 19:00:00

Is your eCommerce business coming along nicely, with a few loyal customers? But you'd also quite like to reach a few more people? Well, if that is the case, then one thing you might like to try is asking your customers for some testimonials. If you do have people who buy from your regularly already, there is doubtlessly a reason that they keep returning to you; why not try and ask them if they'd be willing to write you a testimonial?

Though you obviously can't force people to write testimonials, they might even be flattered that you chose to ask them if email them about it directly. Testimonials make for good content marketing and go a long way to making your business look good to potential customers. With an independent business people will be a little less certain that you'll be able to provide them with a satisfactory service; testimonials will be just the thing to show them that yes, you are just as good as a big company and yes, it will be worth their time to buy from you. Testimonials are timeless too, so if somebody writes one for you, and you posted it on a page on your website specifically dedicated to testimonials, the good things that people have had to say about you will be just as valid in the future as they are now (and nobody will know how old they are anyway).

So keep that in mind and, if possible, try to post a few testimonials on your eCommerce website. Whether you want to post them on your blog, social media or even on a specially dedicate page on your website, they stand to be very useful. You can try emailing dedicated customers especially, incorporating it into the text of automated emails or pages on your website which only people who have completed an order will see. Regardless of the means, it is worth asking and it might just be the thing to persuade more people to buy from your eCommerce website. If you don't have an eCommerce website yet, then sign up to Sellr right away and get yours off the ground without spending a penny.