How to Earn Customer Loyalty

By Adam  |  29 Aug 2016 12:00:00

People who sell online are nearly always looking for ways to reach new customers, but not enough people are looking to keep their existing customers. If somebody buys something from your site, you've already done everything you can to persuade people to purchase your products - assuming they are happy with the product, why wouldn't they buy things from you in future? You need to do everything you can to ensure that they'll come back  whenever they need/want anything else that you provide.

So what can you do to make sure that customers return to you after their initial purchase? Well, two of the biggest things to do are to get them to follow you on your social media pages and to sign up to your email newsletter. Doing this will give you a lasting connection to them. If they sign up to your newsletter, perhaps this could be a good place to offer them exclusive promotional codes - these newsletters can then be used to share news on your newest products, to share your best pieces of content and to advertise any sales that you've got going on. If they follow you on social media, this is another place for you to share promotional codes and just to generally share interesting, engaging stuff. All of this will help to create a sense of trust.

A loyal customer is extremely valuable because if they continue to buy from you, you could have a regular source of revenue! So I hope that this blog post has helped to give you some good ideas about how to entice loyalty from your customers: basically, you just want to be nice to them and to reward them for buying from you. Hopefully this will help you to make more money from your eCommerce website and if you don't yet have an eCommerce website, then sign up to Sellr now and get started for no cost at all!