Sellr Blog

Social Media Monitoring

By Adam  |  20 Nov 2015 18:00:00

Anybody who runs an eCommerce business (or indeed, any business of any kind) will be keen to know what their customers and prospects think of them; either they'll want to know where they're falling down, so that they can take steps to improve, or they'll want to know what customers would like to see in future, so that their thoughts can be considered in future developments, But where can you get this information? Well, there are a few ways, but in today's blog post I'd like to talk about social media monitoring.


Basically, the answers to your questions are already freely available on social media, it's just a matter of finding them. When somebody is annoyed about something, they're going to post about it and when somebody has an original idea, they like to share that too. So what you could do is find the Facebook page of a rival business and look through the comments from customers; is there a common complaint amongst them? Something people keep asking for? Well, if that's the case, make sure you don't make the same mistake with your business and provide them with what your competitor will not. Furthermore, some businesses have special support accounts on Twitter, specifically designed to be used to respond to questions and complaints; looking through these might be a good way to shine a light on the failings of your competitors and, more importantly, give you an idea of how you can get the upperhand.


If you're already using social media for marketing, it won't be difficult to spend a bit of time doing social media monitoring as well! But if you're not at all active on social media, then I suggest you sign up as soon as possible (be it on Facebook, Twitter, Instagram, Pinterest or whatever else) all of these can be very useful for marketing and all of these have the potential to yield some useful information through social media monitoring. Whatever you do, I hope your eCommerce website will thrive and if you don't yet have an eCommerce website, sign up to Sellr now!


Blog Search

About the Authors

Sellr Marketing Expert
Sellr Content Expert
Ecommerce Expert
Email Marketing Wizard
Equestrian Specialist

Open your online shop today

Share on Facebook Share on Twitter Share on Google+ Share on Linked In Share on Pinterest Email to a friend More options


Share on Facebook


Share on Twitter


Share on Google+


Share on Pinterest


Email to a friend


Share on Linked In

Linked In

Share on Instagram


Share on Tumblr


Share on Wordpress


Share on your blog



Send Our Blog Posts To Your Inbox

If you're interested in E-Commerce then enter your name and email address below and we'll let you know when we publish new posts. We blog about all things E-Commerce!


Online - Start Chat?

Your name *