The Value of Bundles

By Adam  |  9 Aug 2015 19:00:00

The reason that people go for eCommerce websites over real life shops is convenience. With that in mind, you should do everything you can to make your own eCommerce website as easy to use as possible. The majority of all purchases are still made in physical shops and so you need to think of ways that you can be faster, easier and more convenient than a trip to the shops. There are lots of small things that you can do to enhance the experience on your eCommerce website, but in this blog post I am going to focus on one in particular: bundles. I am sure you all know what I mean by bundles, but on the off chance that anybody does not, I shall quickly explain: bundles are special offers which allow you to buy two items together, most commonly with the bonus being that you save money by going for a bundle.

The ability to offer bundles on your eCommerce website is something which is available in all Sellr packages and making use of it might well encourage sales. Firstly, if you offer a bundle you can put together two items which will almost certainly be bought together anyway; this could save the customers time. Instead of having to find each item individually on your website, they can just find them together and buy with an easy click, rather than having to look around for two things. In a real life shop, perhaps there'd be the problem of customers not being able to find one of the items. Furthermore, if there are two items which are likely to be bought together, but not guaranteed, then offering a bundle that gives them a better deal will make them much more likely to get both items. So while you might be losing a bit by offering something for a cheaper price, you're then gaining more by making more sales.

So keep in mind the value of bundles when you next get to work on your eCommerce website. They’re one of many small things you can do to please your customers and ensure they return. You can implement bundles even on free versions of Sellr, so if you don't have an eCommerce website, why not sign up to Sellr now?