Sellr Blog

Things You Need to Know About Social Media Marketing

By Adam  |  12 Oct 2016 12:00:00

He's head of the social media class.

Social media marketing can be very useful for increasing brand awareness and for reaching new people with your eCommerce website. However, there are a lot of misconceptions about it and a few things that people really should know before they start up a social media marketing campaign and so in today's blog post I am going to tell you everything you need to know about social media marketing:

  • The "social" aspect is as important as the "marketing": If you go onto social media and do nothing but try to sell your products and promote your business, you're probably not going to impress a lot of people - make sure that you're social and engaging with others too.

  • You won't be an overnight success: While social media marketing is a very beneficial exercise, you won't suddenly get a huge increase in sales as soon as you open up a Facebook account.

  • People won't find you by themselves: If you make an account on one of the social media networks and do nothing to promote it, you're not likely to reach many people. You need to promote the account, either through your own channels or on that social media network itself.

  • Don't depend on it alone: Social media marketing should be one part of a larger marketing strategy. It can be hugely beneficial, but if you don't experiment with other areas, you're looking at some seriously untapped potential.

  • Share multimedia: Just posting links and text won't cut it in the social media world - to really stand out from the crowd you need to ensure that you have a supply of videos and images to share too.


So if you were planning on dipping your toe into the warm bath that is social media marketing, I hope that these pointers have been informative and useful. Often businesses create an account, see no success within, say, a week and give up - by doing this they are missing out on a platform which could be very useful to them. How ever it is that you ultimately decide to market your eCommerce business, I hope that you will find success! But if you don't even have an eCommerce website then sign up to Sellr now and get started for no cost at all.


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