Basic SEO Factors To Ignore At Your Peril
This blog often focusses on the bigger picture when it comes to running an ecommerce business and for that I make no apologies. After all, in order to be successful online there can be no substitute for a solid marketing strategy. If however, you believe that you have a strong business model yet you are still finding the performance of your website underwhelming, this post will hopefully first highlight, and then serve as a checklist to ensure that neglecting these basic SEO factors does not How To Start A Profitable Ecommerce Business
Whilst there are a good number of ecommerce websites that are set up either as a necessary extension of a bricks and mortar business or as a way of generating income from a hobby, this post is for you if you are looking to get into ecommerce solely as a profit making exercise. I plan to cover some timeless fundamentals, as well as some of the most up to date ecommerce marketing techniques that will hopefully guide you in establishing a successful online business. Product Ecommerce Promotions
In previous posts I have discussed a range of popular marketing methods used by ecommerce merchants. Some of the techniques mentioned concern optimization and direct marketing efforts, whilst others are more abstract (but no less important) such as branding and strategy. I am however yet to fully discuss the range of built in promotional tools available to Sellr merchants that can be used to increase the overall volume of sales, as well as the value of each order. In this post I am going Email Marketing Guide
As an ecommerce business owner it is highly likely that you view email marketing as a key tool for generating inquiries and sales. This is of course correct, however in reality most merchants do not maximise the potential of this channel, so in this post I want to discuss some email marketing best practices that WILL improve the success of your campaigns. Building up an email list Before any email marketing campaign can commence we are first going to need a list of contacts. For Marketing My Website
Whilst digital marketing when done correctly, can be a highly efficient way of generating business, the high cost of advertising with AdWords and Facebook and the relatively long payback period for SEO efforts can tempt some merchants to undertake traditional offline marketing methods as a way of gaining exposure for their business and boosting sales. I have discussed the details of various online marketing methods in previous posts, so this post is for merchants who have found their digital Grow Your Ecommerce Business
Following on from last week’s post, (which I hope provided a useful overview of the potential routes to market when starting out in ecommerce), some readers may have noticed one key consideration missing. That is of course, the question of “how will I compete in my market?” The reason for this is that such a fundamental and potentially open ended question deserves its own in depth analysis. I will start by stating that you will find it hugely beneficial if you decide on how Interpreting Google Analytics
In this post I will assume that you have already set up Google Analytics and added at least one goal to your website, (read this post if you haven’t). Realistically you will need to wait a little while in order to collect enough data to be able to make meaningful interpretations. Once you feel like you have reached this stage, the aim of this post is to show you how to get the most out of your analytics account by effectively interpreting this data to guide decisions regarding Mobile Website
Mobile Website Design Tips (Please note that for this article I am using the term “mobile” as a proxy for Smartphone. Tablets should be considered a distinct category, however in terms of both user behaviours and conversion rates they have far more in common with desktop / laptop. As a result, Sellr is designed to always show tablet users the primary website optimized for the screen size of the viewer’s device). A key finding from Smart Insights How To Launch An Ecommerce Business
One of the biggest myths when it comes to launching an ecommerce business is the assumption that, if you have a quality in-demand product and a well-designed website, that customers will come in their droves. Whilst these points are both crucial, a low quality product will always damage success in the long run and an unimpressive website will have prospects looking elsewhere, the most important factor in getting your ecommerce venture off to a bright start is ensuring that you are showcasing Should I Use Voucher Websites To Promote My Business?
Groupon Goods and a number of similar discount voucher websites that cater to online merchants have proved to be a massive hit with consumers over the past few years. With Groupon itself boasting over 70 million subscribers worldwide, it’s no surprise that the level of exposure on offer attracts many businesses. If you are looking for rapid sales growth then these websites certainly have the potential to deliver, however before jumping in there are various factors |
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