5 Cost Free Steps To Grow Your Profits
When customers ring us asking for advice on increasing their online revenue, I will normally begin by discussing the methods of our most successful merchants. Whilst it would be easy to suggest increasing their ad words spend, or (in the case of many of our rivals) trying to upsell SEO services, there are some simple, free methods of marketing which can have a far greater effect on sales. The key point I make is that the merchants who enjoy the most success are those who Grow Your Business On Facebook
In a previous post I went over the main principles for creating a brand online. I am now going to go into more actionable detail over how you can make the most of social media to drive sales for your business. A point I made in my previous post but want to reiterate here is about the level of research and planning required for a successful social media marketing campaign. Despite the fact that you are probably very familiar with Facebook from a personal perspective, becoming a successful Branding Online
How To Build A Brand Online Every business has a brand whether it’s something that you have taken the time to develop or not. Branding can be defined as the sub-total of every experience and association that a customer has with your business. Whilst a strong brand is essential to attract and retain customers, fortunately achieving this online doesn’t require a significant financial investment as you might expect. In this post I am going to run through the fundamentals of a Good Website Design
What Are The Attributes Of Good Website Design? When we speak to new merchants who opt for our custom design service, our standard practice to ask our client to show us a couple of websites they would like theirs to emulate in terms of design and structure. Many clients already have a clear idea of what they want but for those who aren’t quite sure I thought it would be a worthwhile idea to list what we feel are the hallmarks of good website Pay Per Click Advertising
How To Make Pay Per Click Advertising Work For Your Business Even if you have no experience of selling online, it is likely that you are at least vaguely familiar with Pay Per Click advertising. As a new merchant at the stage of planning how you are going to attract more visitors to your website, PPC, commonly referred to as AdWords in reference to Googles PPC platform, is probably a method you have considered. In this post I plan to cover the basics of PPC How To Make Next Christmas Even Merrier For Your Ecommerce Business
With Christmas now only 2 weeks away, and little more than 1 week left for most retailers to fulfil orders in time for the 25th, you may be beginning to evaluate your sales this festive season and considering how they can be improved next year. Well consider this post as next years early, early, Christmas present, as I plan to run through some of the best methods for boosting conversions in the run up to the holiday season. Incentives As the most expensive time of year Ecommerce Marketing Trends 2015
3 Ecommerce Marketing Trends You Should Know About In 2015 With the New Year fast approaching and merchants beginning to plan their strategy for the coming year, this post aims to highlight and summarise 3 key trends industry experts are predicting to take off in the next 12 months and why you should get involved. The Rise of Paid Social Advertising With the ability to easily target prospects based on their liking of a complimentary brands page and to How To Sell More On Ebay
Why eBay Merchants Should Have Their Own Website At Sellr we regularly speak to eBay merchants who are considering starting their own website. Some are looking to increase their market presence and start developing a brand whilst maintaining the consistent business eBay brings them. Others are looking to leave eBay for good due to inhibitive seller fees and a perceived lack of seller protection. In this post I am going to run through some of the main reasons why as an eBay Why Businesses Fail
Ecommerce Fails Whilst there are plenty of ecommerce success stories, to maximise the likelihood of becoming the next one it’s important to know what not to do and the relevant fixes. Online sales in many markets are highly competitive due to the ease with which buyers can shop around, and there are a handful of common errors which can lead visitors to leave your website without placing an order. In this post I’m going to go through some of the most common errors |
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