Sellr Blog

Use the Google URL Shortener for Twitter Marketing

By Adam  |  28 Oct 2016 12:00:00

I like it.

Twitter may have recently changed the way their character limit works, but you have to admit that it can still feel a little too limiting - especially when you're trying to share a link to something! But thankfully, there is a little trick which can help to make your Twitter marketing a little easier and it's all thanks to Google's handy free tool, the URL shortener.


In any social media marketing, you're going to have to include links to your site as often as possible, because if you don't you're never really going to get any conversions from your work. You can tweet that you've got a great sale on and you may even have a link in your account information, but if there's not a link right there in the tweet, very few people will click on it. The problem lies with the fact that URLs are almost always very long and will take up a large portion of the 140 characters - with the URL taking up so much space, you then may not have time to adequately convey how good your deals are or to add a bit of personality to the tweet. But, thankfully, the URL shortener can, as you can almost certainly guess, make URLs much shorter. It will honestly make your Twitter marketing a whole lot easier.


So if you found social media marketing quite tricky when you used Twitter, hopefully the Google URL Shortener will be able to make it a little more accessible to you. As Twitter gives you the opportunity to target specific people and to reach huge numbers of potential customers with their hashtags, it would really be a shame if you were unable to use it to its full potential. But if you don't even have an eCommerce website to do social media marketing for, then sign up to Sellr now and get started for no cost at all!


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