Using LinkedIn for Social Media Marketing

By Adam  |  8 Apr 2016 12:00:00

Social media marketing can help you to reach new people and to present your business in a positive light. There are lots of social media networks out there and each of them will give you access to different groups of people and require a different approach. For today's blog post I would like to talk a little about LinkedIn and how it can be used for social media marketing, LinkedIn is the most professional of the social media sites and therefore also requires the most distinct approach.

LinkedIn marketing is perfect for those who are good at producing content. Many businesses post comprehensive blog posts to LinkedIn because they are a good way for them to cement themselves as an expert in their industry. Of course, as LinkedIn has a slightly more professional tone, the content you post on there needs to be quite professional too. Give insights into your business and give people interesting information that only you, as the owner of that kind of business, would be able to provide. LinkedIn blog post are generally fairly long, so aim for around 1,000 words when writing something for LinkedIn. People also list information about their businesses on LinkedIn which will be of interest to other businesses and potential employees.

So if you were hoping to expand your social media presence, I hope this gives you a good idea of what you could do on LinkedIn. If you were using Twitter and LinkedIn, for example, this could be a good way to present the fun aspects of the business while also highlighting the fact that you are serious and professional. Whichever social media sites you decide to use to market your eCommerce website, I hope that you will be able to reach lots of new people. But if you don't even have an eCommerce website yet, sign up to Sellr now and get started for no cost at all!