What is Cyber Monday?

By Adam  |  9 Sep 2015 15:00:00

Are you familiar with a day called Cyber Monday? If not, are you familiar with Black Friday? Black Friday is a day when a huge number of shops offer extremely low prices on a lot of their products. The prices are so low that you aren't likely to ever find products for such good rates on any other day of the year. While businesses make less money on each individual sale, they make so many more sales and therefore still make a much larger profit than they do at any other time. The fact that it is one day only means that people feel pressured to buy something as quickly as they can. Black Friday is a day acknowledged by shops both on and offline, but Cyber Monday is essentially the eCommerce version of Black Friday.

Black Friday takes place on the first Friday after the American celebration of Thanksgiving, which always takes place on the fourth Thursday of November and Cyber Monday is the next Monday after that Friday. As you can see, Cyber Monday has no set date and so you're going to have to do a little bit of research when you want to prepare for it. But, anyway, it certainly is something you should bear in mind because it's a day where you stand to make lots of sales. The days close proximity to Christmas is only going to drive even more sales. Some people might aim to do all of their Christmas shopping over Black Friday and Cyber Monday which is definitely the catalyst for lots of sales! Consider people who live in very rural areas: they are not likely to have access to the big shops who are taking part in Black Friday and so for them, Cyber Monday might be the big sales day.

So mark Black Friday and Cyber Monday on your calendar! It would probably be best to only offer sales on one of these days because doing so on both is likely to lessen the impact and intensity of the sales, but it's definitely worth your time to acknowledge at least one of these days! I hope that you'll make a nice profit on either Black Friday or Cyber Monday and that you'll continue to find success with your eCommerce website. But if you don't have an eCommerce website yet, then sign up to Sellr now! For no price at all we'll give you all the tools you need to get your online business started.