Why Your eCommerce Website is Unsuccessful
That look when your website is unsuccessful. Some of the key aspects of a successful eCommerce website get completely overlooked during the development process. Every company needs their USP, and a product that can sell, but there are other factors that extend further than the service or merchandise. It’s imperative to take the website, content and marketing into account for maximum results, many of these elements are the difference between success and Common SEO Mistakes
She does SEO. If you want to be successful on the internet, there's one thing you're going to have to be good at whether you like it or not: SEO. Sure, some people might have successful websites without knowing anything about SEO, but they must still be doing good SEO, just without knowing about it. The problem with SEO is that there are a lot of common misconceptions floating around and in today's blog post I would like to take you over a few of the most common SEO mistakes Socially Responsible Business
There we all are. As we move forward, there is an ever growing demand for socially responsible businesses. People are aware that a lot of the larger business out there carry out a lot of dubious and unethical practises because in the age of information, facts like these are much more readily available to the consumer. With this in mind, you might wish to make your new eCommerce venture as socially responsible as possible. In today's blog post I am going to go over some of the ways Back to University Promotions
A poor student looking online for deals. In the run up to September, businesses are all thinking of "Back to School" sales and how they can make their products things which parents will need to buy their children before they go back to school after the summer holidays, but not quite enough fuss is made over university students starting their term in late September/early October. If you sell anything which university students may find useful, this is definitely something Redirecting Domains
"Just bought a real corker." Several months ago I wrote a blog post about the value of purchasing additional domains to help boost the rankings of your eCommerce website: you can read it here. In today's blog post I would like to go over some of the other ways that purchasing domains and setting up redirects can be useful to you site. Of course, it might well be worth reading the earlier blog post first and keeping in mind that this is something of an advanced strategy and Using Humour in Marketing
See that grin? I made it happen. When you are marketing your eCommerce business, do you ever use humour? You may think that as a business owner, you have to keep things very serious and professional all the time for people to treat you like a legitimate organisation and be interested in buying from you. But the truth is that there is room in professionalism for you to be lighthearted and to have a laugh - in fact it could actually be a great benefit to your marketing Two Part Blog Posts
A 19th Century Blog Post You may have noticed that my recent blog post “Things to Know Before You Hire Staff” was split over two posts. The reason for this is that I was just writing a single post, but then I found that I had quite a lot to say, so I thought that it would be better suited to stretch out across two separate posts. This is quite a useful thing to do every now and again as it can help you to have a larger amount of content. Longer vs. Shorter Pieces Things to Know Before Hiring Staff
"I don't respect you." Eventually your eCommerce website may grow to the point where you can afford to hiring some employees to work under you and it would be a great benefit if you did hire somebody else to help you work on your business. Nonetheless, if you have never had anybody working under you, there are certain things which you really should be aware of before hiring any members of staff. If you don't really know how to manage people or aren't really aware of How Do We Read Websites
Reading a website is not like reading a book. Did you know that the average person will only stay on a webpage for about twenty seconds before clicking off it? When monitoring how much traffic your site is receiving, it is elevating to see high numbers. However, it is discomforting to know that a majority of the people aren’t seeing your content. Logically, to sell more products, customers will have to spend more time on your website and the longer they spend there, the more likely Majestic SEO Tool
There are so many things which effect the SEO of different websites. Obviously, the quality of the site itself, the content on it and the user experience are all large factors which are used to determine whether or not a site is worth ranking highly, but another huge and significant factor is what's going on off site; most significantly, the links that lead back to your site. One of the best tools for analysing the off site factors on a website is Majestic. Majestic is a |
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