Building a Relationship With Your Customers
The fact is that while eCommerce is very popular and only becoming more and more popular as time goes by, it is still far from being as popular as shopping in actual shops. So, if you have an eCommerce website, what you need to do is build a relationship with your customers; building a relationship with a customer is what will make the difference, for them, between visiting your website once and never returning, and becoming a regular customer.
The first thing to do is to get on social media. Making good use of social media accounts will be a good and easy way for customers to see the human side of the business. You can share short but interesting/funny posts regularly on your social media feeds and your customers will love them. It shows them that you're much more than just another eCommerce website. Furthermore, it's not uncommon for customers to ask questions over social media, or even make complaints, and it will be a good place for you to publicly respond to these questions and solve these problems. People will see that you are polite and approachable. The exact kind of business they'd like to buy from.
Then of course there is also emailing. Regular emails to customers will keep your business in their minds while showing them that you really do care. Newsletters, like social media, can reflect the human side of your business and include images and stories about what business-related things you've been up to lately. Furthermore, you can make sure that your customers receive personalised emails regarding the orders they've been making on your site. Things like abandonment emails can be the difference between making a sale and not making a sale. You can also make use of Cross Sell and Up Sell in order to make friendly suggestions as to what else a customer might like to buy.
Then there's also the fact that you could keep a blog on your eCommerce website. Keeping a blog will be a good way to cement you as an authority in the minds of your customers. Furthermore, blogging gives you the chance to be creative and to have a little fun while also informing your customers about things relating to your business. It's a great way to make your customers like you, while also making them respect you as a business.
So these are just a few strategies which you can undertake in order to build up a relationship with your customers and exactly the kinds of things which will ensure that your customers will return to you after their initial visit/purchase. Hopefully this has been a good guide for you and from now on you will begin to build a strong relationship with your customers. But if you've not yet set up an eCommerce website, sign up for Sellr now! It is completely free.
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