Competitor Analysis
We'll get those competitors! When you run an eCommerce website, obviously the goal is for your site to be the one that people turn to whenever they want or need a specific product. But unless you're the owner of Amazon (in which case, I am flattered that you are reading my blog post) there's always going to be another eCommerce website out there which is doing a little better than you: maybe they have higher rankings in search engines, more social media followers and just Private Blog Networks
Typing up the latest blog post. One of the best ways to artificially increase the search rankings of your eCommerce website, is to create your very own private blog network (PBN.) I should make it clear that trying to artificially manipulate search engine rankings is something which is frowned upon by Google (the main search engine which anybody would worry about) and if you are found to be doing this, your site can be penalised and this can cause you to disappear from the rankings Imitating Big Brands
One is you, one is your competitor. When you're a small independent business selling through an eCommerce website, one difficulty you may face is persuading people that you're a company worth buying from. As much as people may be attracted to the idea of supporting small, independent businesses, they're also quite comfortable with big brands as they know exactly what they're getting from them and buying from somebody else is often viewed as quite a risk! One Moz - A Fantastic SEO Resource
The classic Moz logo. SEO - how much do you know about it? Well, it's an ever-evolving field and so if you think you know everything, it will never be for long! Plus, while many aspects of SEO are things which are fairly logical and basic, there are a lot of things which are very complex and technical, things which you'd never manage without a hefty dose of research. When it comes to SEO research, Moz is one of the best websites to turn to. So what makes Moz so Keyword Stuffing
When writing the content for any website, eCommerce or otherwise, you're going to want to include relevant keywords. If you sprinkle a few keywords throughout the content on your homepage, then this will show search engines that your website is somehow connected to those words and then factors it in to how well you rank when people search for those search terms (and similar ones too.) But if you take this method too far, that's called keyword stuffing and is actually going to be Is Your Site Static
Do you think your website is static? Sure it might have flashy graphics and videos and images on it, but it could still, ultimately, be very static. How often do you add new content to your site? This is a very important factor for search engine algorithms because if they don't see anything added to a site in quite a long period of time, they'll see this as an indicator that a site may have been abandoned, or at least, that it's a site whose owners don't put much effort into it. How to Check if Your Site Has Been Indexed by Google
This person knows how to click "search" When you're doing content marketing you are doubtlessly going to be writing lots of new blog posts for your eCommerce websites and each new blog is a new page. Content marketing can be very effective indeed, but if your new pages aren't getting indexed by Google, then they're not going to come up in searches and you'll find that they're a lot less effective than they could have been. So how can you be sure Google Rules
Whoogle? Yoogle. Owners or eCommerce websites are dependent upon Google, because Google is the search engine which most people use and the main way that anybody is going to find your site in the first place. The title of the post doesn't mean "Google Rules" as in "they're the best" (although they are doing the best in the search engine world), rather it refers to the rules that they expect all websites to adhere to - if you break these rules then you may be Perfecting Your User Experience
A lot of online businesses tend to focus solely on their products and give little thought to the user experience on their eCommerce website. There's a mentality of "If my product is really good, I don't need to worry too much about the site" but this is a pure untruth. While having a worthwhile product with a good, unique selling point is very important, the importance of perfecting your user experience also cannot be understated. Try looking at your site from Do Outbound Links Damage Rankings
When people are doing content marketing, they're often a little concerned about including links to other sites in their content. A lot of people believe that search engines work like this: every site has a certain value and when it links to another site it is giving them some of its value and, therefore, decreasing its own value. Because of this, some people do not like to link to other sites unless they know that they can get a link back from the site that they linked |
Blog SearchPopular ArticlesTopicsAbout the Authors
|
Open your online shop today
Your name *
