Sellr Blog

Colour Psychology in Marketing

By Adam  |  26 Aug 2016 12:00:00  |  Full article...

They all have a use! When designing your eCommerce website or graphics to share on your social media feeds, you are doubtlessly going to want them to encourage as many sales as possible. Obviously, attractive images of your products, great prices and things like that are going to encourage people to make sales, but the colours you use are also going to have a significant impact. Without realising it, different colours bring out different psychological responses from people and being

Sharing Other People's Content on Facebook

By Adam  |  24 Aug 2016 12:00:00  |  Full article...

Great site. Do you struggle to think of ideas about what to share on your Facebook page? I can appreciate that thinking up something fresh and new every day is going to be quite time consuming and also something which is going to require a lot of creative thinking. You need to post regularly, or the Facebook algorithm will cause you to appear less often in people's newsfeeds, so something is always better than nothing. But the good news is, even if you can't think of your own

Facebook or Twitter for Business

By Adam  |  22 Aug 2016 12:00:00  |  Full article...

Which is best? There's only one way to find out. If you picked somebody at random and asked them which two social media networks were the best, they'd probably say Facebook and Twitter - almost everybody knows them! So if you were looking to do some social media marketing, it would be best to use these two sites. But what if you only had time to use one of them? If you're a small business, you might be running everything yourself and social media marketing takes time! It

Finding a Gap in the Market

By Adam  |  19 Aug 2016 12:00:00  |  Full article...

Time to get started. The internet is huge and there's a lot of money to be made on it. If you've decided that you want to start an eCommerce website - good idea. The eCommerce industry is growing every day and more and more people are making money from it. Running your own website leaves you in control of everything you do, but you can't just make a website, sell any random products and then live off of it! You need to plan everything out perfectly and you need to find the

The Effect of a Google Penalty

By Adam  |  17 Aug 2016 12:00:00  |  Full article...

Don't get a clamp on the wheels of your website! If you make a living from the internet, a Google penalty is one of the worst things which can happen to you. If Google issues you a penalty, your site will be removed from the rankings of search results; people who have your site favourited would still be able to find you following a penalty, but traffic to your site will be cut right down and unless you are exceptionally good at social media marketing, you're most likely to see an

Attracting New and Existing Customers

By Adam  |  15 Aug 2016 12:00:00  |  Full article...

He rings the bell, customers come. What's the universal goal of all eCommerce business owners? Why it's attracting customers, of course! Unless you're conducting some kind of weird social experiment or building a joke business, I guess. Anyway, what's important when you try to attract customers to your eCommerce website is that you don't exclusively target new customers as the existing ones can be an equally good source of sales. You need to make sure you're

Should You Use Google Plus for Social Media Marketing

By Adam  |  12 Aug 2016 12:00:00  |  Full article...

Lovely logo. When people think of social media, they probably think of Facebook, Twitter, Instagram or Pinterest – all of the big ones. The social media network which people are rather unlikely to think of is Google Plus, because Google Plus is generally considered to have been a bit of a failed endeavour. Nonetheless, this is one website which you might wish to include in your online marketing campaign, because it does have certain strengths.   While Google Plus might

Essential Tools for a Graphic Designer

By Adam  |  10 Aug 2016 12:00:00  |  Full article...

Wonder what he's working on? If you want to have a successful eCommerce business, something which could be enormously beneficial to you is a graphic designer. With a graphic designer on board, you can get yourself a unique logo, create graphics to help make the site really pop and also help it to establish its own unique identity. Things like this can really help to solidify your brand identity and help to make your presence online instantly recognisable to your customers, creating a

Summer Holidays Marketing

By Adam  |  8 Aug 2016 12:00:00  |  Full article...

Looks like a nice place for summer holidays. Throughout the year, there are loads of different factors which will determine what and how much people are buying online. Christmas and Easter are obviously two of the biggest things, but the summer holidays are something else which you should be conscious of, as capitalising on that could bring you a nice boost in sales.   There are all kinds of products which people will be buying for their summer holidays: beachwear/swimwear,

Social Media Marketing Strategy

By Adam  |  5 Aug 2016 12:00:00  |  Full article...

You'll need this to celebrate if you follow this strategy. A lot of people would like to do social media marketing, but they have no idea about what to do. So often you'll see business Facebook pages, business Twitter pages and other social media pages where there's an extremely small number of followers, a very small number of posts and a huge period of time since the first update: it's clear that that business has had an unsuccessful experiment with social media

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About the Authors

Angus
Sellr Marketing Expert
Adam
Sellr Content Expert
Simon
Ecommerce Expert
James
Email Marketing Wizard
Georgina
Equestrian Specialist
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