Free Postage, Amazon and Your eCommerce Website
Amazon used to offer what it called Super Saver deliveries and, to be honest, it was a 'super saver' because it was great to be able to get free deliveries on your order. Sure, you had to wait a day or two longer for your items to arrive, but it felt like it was worth it to save the money. The problem is that Amazon has recently changed this system and now you only qualify for a free delivery if you place an order that costs more than £20! This isn't such a good deal Experimentation in Marketing
Some people think of marketing as something you need to do 'by the book' and will do a few generic things (posts on Facebook, the odd tweet, a newsletter) and usually just repeat the same old marketing lines about their business over and over across different platforms. If you’re persistent, this kind of thing can work. It's the standard marketing affair and the sort of thing that people have begun to expect. However, as it is so generic, that also means that it will not The Human Side of Business
If you look across the internet you'll find several eCommerce websites sitting stagnantly in some cold and lonely corner of the internet. If you were to use Sellr and make your own eCommerce website, how could you ever be sure that it wouldn't happen to you as well? Well there's one thing that all of those obscure websites have in common: poor marketing techniques. They're probably on Facebook or Twitter (possibly both, but it's not that common) and you'll see maybe five Free Stock Photos from PublicDomainPictures.net
If you want your website to look attractive, you're going to want to have photographs (and not just photographs of the product either). You can't just do a quick search on Google Images to get your pictures, because you never know what kind of copyright issues surround them. So what can you do? Well, it could be a good idea to take your own pictures; if you have photography skills, you should put them to good use! But not everybody is that good at External Factors in Business
Do you rely heavily on social media marketing? Do you specialise in the kinds of tools which would be used by people hoping to escape from prison? Well, if you did just launch your social media campaign for your prisoner demographic, I've got bad news for you: prisons in Scotland are really coming down on inmates who are using social media. Social media is banned in prisons and so the prisoners are resorting to illegal means to access it, which is why they have to really crack down on Common Content Marketing Mistakes
Keeping a blog on your eCommerce website (or indeed any kind of website) is a great way to drive traffic. If somebody visits your site and sees an interesting, regularly updated blog, then they may well decide to come back again later to see what else you've had to say. Equally, if you cover a wide range of topics related to the main subject of your website, then when people search for those subjects they'll find you and as those people must clearly be interested in those subjects, How To Raise Prices Without Losing Customers
It's a fact of business that sometimes prices have to come up. Maybe it's down to inflation, maybe you've fallen on harder times or maybe you just want to quit your day job; whatever the reason, if you run an eCommerce business for an extended period of time, it is almost an unavoidable fact that you're going to have to raise the prices at some point. But won't doing this make your customers mad? Maybe even to the extent of them not wanting to do business with Recycle Your Content
For social media marketing and content marketing to be effective, you need to be regularly tweeting, writing blog entries and posting on Facebook. While very time consuming, this is a very effective marketing strategy. However, some people may be under the misconception that you always have to create new content; but the truth is that it is actually perfectly fine to recycle your content once you have created it. But what's important to keep in mind is that there is a right way How to Use Inbound Marketing
If you want your eCommerce website to be a success you are going to have to spend some time on marketing. I don't just mean opening a Facebook page and making a post every few months; for marketing to be effective you need to be doing something marketing-oriented every single day. In the past, people tended to rely on what is now known as traditional marketing; this was when people placed advertisements in newspapers or magazines, had posters put up in public places and so on. This was more Use Typekit for Custom Fonts
When putting together your own eCommerce website, you want it to look unique. There are lots of other eCommerce websites out there and even other businesses which are offering products which could rival your own! So you want something to make your own website stand out, something to make it visually appealing and to make it a unique reflection of the ethos of your business. What can you do to make sure you achieve this? Well, one service which you might wish to consider |
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